Optimizing Online Customer Experience in India
Explore the vibrant Indian e-commerce market from the consumer’s perspective. This book uncovers the crucial factors driving online customer satisfaction and loyalty, giving e-retailers practical insights to surpass expectations and gain a competitive edge.
India and Its Healing
Explore India’s timeless healing traditions, from ancient roots in Ayurveda and yoga to its modern healthcare system. This work dissects historical transitions, current challenges, and envisions India’s future role in global wellness and healing diplomacy.
Why do love and doubt so often walk hand in hand?
This book uncovers how ambivalence—being torn between closeness and space, certainty and doubt—shapes modern relationships. It redefines this tension not as a flaw to overcome, but as an essential part of human connection.
How do Tolkien’s trolls speak in Romanian? Is Hannibal Lecter as scary in translation? This volume investigates the role of the translator as negotiator of meaning and cultural mediator, rethinking their (in)visibility through analyses of translated texts.
Following the Stasi, KGB, Eastern Front and SS
Trace the Wyrwoll family from 1920 onwards as they witness the Hitler regime’s rise and fall. Follow their emigration to Wales with other miners, the lengths they went to assimilate, and their decision never to return to Germany.
Gold Economy of India
This book is an in-depth investigation into the people’s demand for gold. It provides a thorough understanding of Government policies on gold and its impact, using data analysis of lakhs of households in India to explore gold consumption habits and behavioral analysis.
A practical guide for educators teaching research methods to business students. This book provides classroom-ready activities, templates, and examples that bring complex concepts to life, fostering engagement and critical thinking. Designed for the international classroom.
Bacteriophages are powerful tools in genetic medicine. This book explores their use to create targeted gene delivery systems, vaccines, and immunotherapeutics, highlighting phage-based platforms as cost-effective, scalable alternatives to traditional viral vectors.
This book examines state-of-the-art Computer-Aided Diagnosis (CAD) methods, from machine learning to generative AI. It offers a critical analysis of CNN models and presents an improved diagnostic framework with excellent accuracy for real-time clinical applications.
A History of the Phoenicians
The Phoenicians built an incredible culture around the Mediterranean, gave us the alphabet, and mastered the seas. Despite their great wealth and power, they are now forgotten. This book explores their enchanting history, their fall, and asks: Where are the Phoenicians now?
Integrated Humanities and Social Sciences
This book reimagines learning about society by breaking down walls between disciplines. It gives teachers a practical framework to help students see patterns, test ideas, and act with purpose. This isn’t just about facts—it’s about learning to connect knowledge.
Leonardo da Vinci and Verrazzano’s Royal Discovery of New York (1524-2024)
The discovery of explorer Verrazzano’s 500-year-old travel report led to a world map found among Leonardo da Vinci’s papers. Astonishingly, their families were neighbors. Did Leonardo influence his countryman? This book offers new evidence on their connection.
This three-volume manual provides information on 262 species of southern African decapods, providing updates to their taxonomy, and ecological and fisheries information. It is arranged systematically, progressing from the earliest forms to the most derived and advanced forms.
Witchcraft, Superstition and Rationality
This book explores the impact of witchcraft-related violence in India, interrogating the intersection of gender, caste, and power. It reveals how superstition is weaponized as a tool of oppression and examines anti-superstition laws, activism, and the need for cultural change.
An accessible guide to organic coatings, this book explains the chemical reactions and mechanisms of film formation. Examples and exercises provide technical insights and a deep understanding of the principles, while demonstrating how to use rheology to solve technical problems.
Cancer as a Reversible Disease
Cancer is a systemic disease, not just a tumor. Treatment would be more effective if it gave more importance to the logic of the body’s own physiological processes. Correct selection of treatment and close follow-up of the whole patient are key factors for improving prognosis.
This textbook covers topics from the basics to complex pathologies and treatment options. With insights from leading experts, this is a valuable source for healthcare professionals and a guiding light for treating the most intricate spinal deformities.
Clinical Imaging Diagnosis
Explore the latest advancements in medical imaging and how AI is transforming healthcare. This guide shows how AI enables early cancer detection, improves cardiac and neurological diagnoses, predicts stroke risks, and protects devices, while Explainable AI (XAI) builds trust.
This book offers a rare combination of research on language variation, change, and standardisation. It provides a new framework for study that rethinks their relationship, exploring how language varieties are a source of human power and an essential sign of identity.
Climate change poses a significant threat to human security in Kenya. This anthology is a vital guide to the country’s challenges, exploring effective solutions for food security, public health, and gender-sensitive resilience in the face of extreme weather.
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