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Building and Managing Strong Brands in Ireland’s Service SMEs
This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. In an area of study in its infancy, this book provides evidence of the importance and relevance of branding to SMEs.
This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. In an area of study in its infancy, this book provides evidence of the importance and relevance of branding to SMEs.
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How India Found its Feet
The Story of Indian Business Leadership and Value Creation, 1991-2010
Through frank interviews, thirteen business leaders explain the out-of-the-box strategies that fashioned globally competitive businesses in India. These stories of creativity and risk-taking will inspire future entrepreneurs worldwide to innovate and invent.
Through frank interviews, thirteen business leaders explain the out-of-the-box strategies that fashioned globally competitive businesses in India. These stories of creativity and risk-taking will inspire future entrepreneurs worldwide to innovate and invent.
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£64.99
Inclusive marketing allows brands to connect with diverse audiences, build identity, and foster equality. Grounded in research, this book combines theory, case studies, and expert insights to explore practical strategies that benefit both businesses and society.
Inclusive marketing allows brands to connect with diverse audiences, build identity, and foster equality. Grounded in research, this book combines theory, case studies, and expert insights to explore practical strategies that benefit both businesses and society.
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Megatrends and How to Survive Them
Preparing for 2032
Behind the headlines, remorseless changes are creating a very different world. This book explores the twelve key megatrends that will shape 2032 and what you, your family, and your organisation can do to survive and thrive. Are you prepared?
Behind the headlines, remorseless changes are creating a very different world. This book explores the twelve key megatrends that will shape 2032 and what you, your family, and your organisation can do to survive and thrive. Are you prepared?
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The Challenge for World Electric Vehicle Competition
The Case of Volkswagen
The global automotive industry is undergoing a once-in-a-century transformation to electric vehicles. This book examines how the industry is responding, focusing on Volkswagen's strategy, EV leaders Tesla and BYD, and a catching-up Toyota.
The global automotive industry is undergoing a once-in-a-century transformation to electric vehicles. This book examines how the industry is responding, focusing on Volkswagen’s strategy, EV leaders Tesla and BYD, and a catching-up Toyota.
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The Middle East and North Africa (MENA)’s Moral Compass
A Youthful Perspective
This ground-breaking book illuminates the potential of MENA's youth as catalysts for change. Wielding technology to combat corruption and amplify their voices, young leaders are challenging entrenched systems and paving pathways to justice. Will they succeed? The answer awaits.
This ground-breaking book illuminates the potential of MENA’s youth as catalysts for change. Wielding technology to combat corruption and amplify their voices, young leaders are challenging entrenched systems and paving pathways to justice. Will they succeed? The answer awaits.
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This product has multiple variants. The options may be chosen on the product page