£64.99
£64.99
Inclusive marketing allows brands to connect with diverse audiences, build identity, and foster equality. Grounded in research, this book combines theory, case studies, and expert insights to explore practical strategies that benefit both businesses and society.
What is inclusive marketing and why has it become so important for marketers? Inclusive marketing is speaking to a diverse audience and learning that new language makes it possible to address also vulnerable and marginalised groups.
Brands act as cultural agents, shaping the experiences people encounter daily and inclusive marketing is a tool to build corporate identity, helping firms differentiate themselves while aligning with broader societal goals. Inclusive marketing can unlock new market opportunities and foster equality and social inclusion. However, authentic inclusive marketing strategies are essential to avoid backlash and accusations of “woke-washing.”
Grounded in rigorous academic and multidisciplinary research, this book combines theory analysis, case studies, firsthand experiences, and essays from international scholars, professionals, and experts. It explores opportunities, challenges, and practical approaches to inclusive marketing strategies that benefit businesses and society.
A valuable resource for academics, researchers, and students on Advanced Marketing, Business Strategy, and Communication courses, it also serves professionals wishing to enhance their strategies and contribute to a socially inclusive future.
To succeed in a dynamic world, leaders must build agile organizations. This book provides a practical framework to accelerate innovation and adaptability by shaping a winning culture. Learn to diagnose and fix the unseen root problems that disrupt the flow of critical knowledge.
Exploring questions such as ‘What is the nature of leadership?’ and ‘What is entrepreneurship?’, this book is for the next generation of leaders in business, industry and society, for whom it is important to understand the principles which help society function best.
This book explores various leadership styles and models, demonstrating their dynamic nature. It is an essential reference point for both academics and practitioners.
Develop a servant leadership style that builds effective organizations and achieves outstanding results. This book details a holistic leadership approach that builds community through a common mission. It features examples, tips, practices, and questions for self-reflection.
Recent decades have witnessed many avoidable ERP failures and malpractices concerning its adoption. The author presents an adoption methodology, called the Full Lifecycle ERP Adoption Reference (FLEAR) model, which will prevent the reoccurrence of such downfalls.
Slimness is often seen as a fundamental requirement in the fashion industry. This text investigates the excessive ideal of slimness and its dangers for industry representatives. Ensuring the health of the models, it argues, must be a fundamental aspect of the industry.
The use of Alternative Performance Measures (APMs), or “Non-GAAP” earnings, has triggered a strong debate. Are they useful information for predicting future cash-flows, or an opportunistic tool that reduces reliability? This book provides insights on the economics of APMs.
This book provides practical, evidence-based strategies to cultivate diversity and inclusion. Learn to support employees’ sense of belonging and psychological safety, address harassment and microaggressions, and implement systemic change for vibrant, productive workplaces.
This book explores logistics, distribution, and supply chain management through theoretical analysis and practical heuristics. It features eight case studies on designing distribution systems, location problems, and inventory management for students and professionals.
This volume explores leadership approaches from the past and present, analysing them for future challenges. Drawing from future studies, it introduces the reader to concepts of leadership that are ‘future-ready’.
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