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£59.99

The Challenge for World Electric Vehicle Competition

The Case of Volkswagen
Hiroo Takahashi

£59.99

The global automotive industry is undergoing a once-in-a-century transformation to electric vehicles. This book examines how the industry is responding, focusing on Volkswagen's strategy, EV leaders Tesla and BYD, and a catching-up Toyota.

The global automotive industry is currently undergoing a once-in-a-century transformation: the shift from internal combustion engines to electric vehicles (EVs). While the EU has mandated…
£59.99
£59.99
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The global automotive industry is currently undergoing a once-in-a-century transformation: the shift from internal combustion engines to electric vehicles (EVs). While the EU has mandated EV adoption by 2035, the global automotive industry views this direction as inevitable in the medium to long term. This aligns with the direction set by the United Nations’ Sustainable Development Goals (SDGs). This book examines how the global automotive industry is responding to this transformation, focusing in detail on the case of Germany’s Volkswagen (VW), which has steered its strategy toward electrification. It also covers Tesla in the US and BYD (Build Your Dreams) in China, leaders in EV development, as well as Toyota, which is playing catch-up.

Hiroo Takahashi is Professor Emeritus of International Business and Business Ethics in the College of Business Administration at Hakuoh University, Japan. He was a Visiting Scholar at Stern School of Business, New York University (1971-73), and Visiting Professor at Rubin School of Business, Pace University, New York. He obtained his Master’s Degree at Kanto Gakuin University, Japan and New York University, USA (1975), and his PhD Degree at Chuo University, Japan (1980). Prof Takahashi specializes in International Business and Business Ethics of Global Corporations. He has done field work on over 200 Multinational Corporations such as Nestle, 3M, Johnson and Johnson, IBM, Xerox, VW, Ford Motor, and Japanese Multinationals in the past 40 years. Dr Takahashi has published numerous articles and books such as: “Organization Strategy of Global Management” (1990), “Global R&D Management” (2000), “Basics of International Management” (2010), “Entrepreneurship of Global Business” (1997), “Ethics Code of Global Business and Leadership” (2015), based on the Japanese version, “Challenge for Japanese Multinationals” (2012), “Everything Originated from Milk-case of Nestle” (2018), and “Practice of Business Ethics, Case of Johnson & Johnson” (2022).

Hardback

  • ISBN: 1-0364-7418-6
  • ISBN13: 978-1-0364-7418-8

Subject Codes:

  • BIC: KJC, KJK, KJMV6
  • THEMA: KJC, KJK, KJMV6
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