This collection from the 3rd CIREG conference offers innovative solutions to the challenges facing SMEs. It features leading research contributions focused on the critical fields of marketing and human resources, providing insights relevant to today’s economic landscape.
Servant Leadership
Develop a servant leadership style that builds effective organizations and achieves outstanding results. This book details a holistic leadership approach that builds community through a common mission. It features examples, tips, practices, and questions for self-reflection.
The Pharmaceutical Digital Age
Healthcare communication is changing, but many pharma companies rely on outdated marketing models. This book is a practical guide to digital transformation, offering strategies tailored to the sector’s unique challenges and grounded in real-world case studies.