£89.99
£89.99
Healthcare communication is changing, but many pharma companies rely on outdated marketing models. This book is a practical guide to digital transformation, offering strategies tailored to the sector's unique challenges and grounded in real-world case studies.
Healthcare communication is changing rapidly, and the pharmaceutical industry must keep pace. Prescribers, patients, and providers now expect transparency, accessibility, and trust in every interaction, yet many companies still rely on outdated marketing models.
This book offers a practical and ethical guide to digital transformation, focusing on strategies tailored to the unique challenges of the pharmaceutical sector.
Thematically, the book is structured around several interconnected pillars: the evolution and fundamentals of pharmaceutical digitalization, core marketing strategies tailored to pharma, search engine optimization (SEO), paid digital campaigns, social media optimization and marketing (SMO and SMM), patient communication, digital tools and platforms, online reputation management, and emerging technologies such as AI, big data, and blockchain.
Each section is designed to provide both foundational knowledge and advanced strategies, with real-world examples, industry case studies, and platform-specific insights.
Accessible and grounded in real-world case studies, this book is designed for pharmaceutical professionals, healthcare marketers, students, and decision-makers who want to strengthen their digital capabilities.
Exploring questions such as ‘What is the nature of leadership?’ and ‘What is entrepreneurship?’, this book is for the next generation of leaders in business, industry and society, for whom it is important to understand the principles which help society function best.
Develop a servant leadership style that builds effective organizations and achieves outstanding results. This book details a holistic leadership approach that builds community through a common mission. It features examples, tips, practices, and questions for self-reflection.
Recent decades have witnessed many avoidable ERP failures and malpractices concerning its adoption. The author presents an adoption methodology, called the Full Lifecycle ERP Adoption Reference (FLEAR) model, which will prevent the reoccurrence of such downfalls.
This book provides practical, evidence-based strategies to cultivate diversity and inclusion. Learn to support employees’ sense of belonging and psychological safety, address harassment and microaggressions, and implement systemic change for vibrant, productive workplaces.
Today’s profit-only management is obsolete, endangering the planet and disengaging employees. This book introduces 3D Management, a radical redesign that liberates organisations and replaces the bottom line with a model balancing profit, people, planet, and purpose.
This book critiques concepts like CSR and traces capitalism’s malaise to the mantra of ‘shareholder value’. It provides a practical navigation chart for a new system where every stakeholder benefits, and true wealth creation and sustainability go hand-in-hand.
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
This volume outlines the changing landscape of business and consumer behaviour post-pandemic. It identifies emerging trends—shaped by cultural context and generational belonging—needed to develop digital products and services for an evolving world.
The world faces a dilemma of food scarcity and abundance, with massive waste. A cocoa farmer in Africa earns less than $1 a day, yet rich countries have easy access to food. This book studies the food system, from corporate models to the role of science and technology.
Processing Your Order
Please wait while we securely process your order.
Do not refresh or leave this page.
You will be redirected shortly to a confirmation page with your order number.
