This book introduces the principles of entrepreneurship and innovation as they are applied within a rapidly changing global business environment. Attempting to become a guide-consultant for students and business executives, it aims to solve business problems through a combination of theory and examples. At the beginning of each chapter, some educational objectives are set, seeking to delve into the crucial issues of the chapter. Each case study sets the content of each chapter, including related questions (“Food for thought”). Key terms, conceptual approaches, and contemporary practices are developed throughout the book, and tables, figures, and recent world press articles accompany the text of each chapter. Case studies focusing on famous firms are also embedded within each chapter. At the end of each chapter, study questions are included in order to develop critical thinking and self-assessment.
Exploring questions such as ‘What is the nature of leadership?’ and ‘What is entrepreneurship?’, this book is for the next generation of leaders in business, industry and society, for whom it is important to understand the principles which help society function best.
