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£75.99

Entrepreneurship and Innovation

Theory and Practice for Business Leaders in a Dynamic World
Lampros Vasileiadis

£75.99

This book introduces the principles of entrepreneurship and innovation in a changing global business environment. A guide for students and executives, it solves business problems through a combination of theory, examples, and case studies focusing on famous firms.

This book introduces the principles of entrepreneurship and innovation as they are applied within a rapidly changing global business environment. Attempting to become a guide-consultant…
£75.99
£75.99
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This book introduces the principles of entrepreneurship and innovation as they are applied within a rapidly changing global business environment. Attempting to become a guide-consultant for students and business executives, it aims to solve business problems through a combination of theory and examples. At the beginning of each chapter, some educational objectives are set, seeking to delve into the crucial issues of the chapter. Each case study sets the content of each chapter, including related questions (“Food for thought”). Key terms, conceptual approaches, and contemporary practices are developed throughout the book, and tables, figures, and recent world press articles accompany the text of each chapter. Case studies focusing on famous firms are also embedded within each chapter. At the end of each chapter, study questions are included in order to develop critical thinking and self-assessment.

Lampros Vasileiadis is an Associate Professor of Management at the School of Economics and Political Sciences of the National and Kapodistrian University of Athens, Greece, with about twenty years of academic teaching experience (Management, Marketing, Business Strategy, Entrepreneurship and Innovation). He has been a member of the Collaborating Educational Staff of the Hellenic Open University, Greece (Marketing, Banking Management) as well as Head of the Long-Life Learning Center of Education of Evia, Greece (Ministry of Education, Long-Life Learning Affairs). During that period, he participated as a Manager and Member of the Stakeholder Group for the Internal Evaluation of Educational Centers and Programs of Evia. He is a member of international research centers and editorial boards of international scientific journals and other academic and professional organizations. His research interests are in the field of strategic management and marketing, fields in which he has published in international journals, participated in international conferences and written books.

Hardback

  • ISBN: 1-0364-6672-8
  • ISBN13: 978-1-0364-6672-5
  • Date of Publication: 2026-02-26

Ebook

  • ISBN: 1-0364-6673-6
  • ISBN13: 978-1-0364-6673-2
  • Date of Publication: 2026-02-26

Subject Codes:

  • BIC: KJB, KJC, KJD
  • BISAC: BUS025000, BUS041000, BUS063000, BUS020000, BUS071000, BUS048000
  • THEMA: KJB, KJC, KJD
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