This monograph investigates how language shapes patient understanding in pharmaceutical communication, focusing on patient information leaflets (PILs) in the UK and Italy. Through a corpus-based comparative analysis of over-the-counter and prescription PILs, the book systematically examines key linguistic features – including modality, passive constructions, sentence length, and specialised terminology – and evaluates their potential impact on readability and accessibility.
Combining quantitative frequency analysis with close qualitative examination, the study highlights significant cross-linguistic differences in the structure and presentation of medical information. It also explores how national regulatory frameworks influence linguistic choices and how these, in turn, affect patient comprehension.
By bringing applied linguistics into dialogue with health communication, the book exposes the communicative tensions between legal compliance and patient-centredness. It argues for more linguistically informed policies and advocates for interdisciplinary collaboration in the production of public-facing medical texts.
This work will be of interest to researchers in corpus linguistics, discourse analysis, and medical communication, as well as to professionals involved in pharmaceutical writing, public health, and health policy development.
Perspectives on Discourse Analysis
This guide provides the theoretical knowledge and empirical tools for Discourse Analysis. Conceived as a university course, it is useful for anyone who wants to acquire the skills to analyze any type of discourse, from medical to computer-mediated.
