This book shows that Total Factor Productivity (TFP) increased only for a short stint from 1959-60 to 1965-66, and declined continuously thereafter, due to nationalization of basic industries, followed by the borrowing binge from the IMF by successive Pakistani Governments. The resulting increase in the cost of production led to decline in TFP growth, deindustrialization, accentuating the imbalance in income and wealth distribution and massive increase in poverty never witnessed in Pakistan before. These imbalances were accentuated due to high aggregate and market concentration causing massive decline in the wage share of income in Pakistan’s large scale manufacturing sector.
Integrated Marketing Communication
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
