Optimizing Online Customer Experience in India
Explore the vibrant Indian e-commerce market from the consumer’s perspective. This book uncovers the crucial factors driving online customer satisfaction and loyalty, giving e-retailers practical insights to surpass expectations and gain a competitive edge.
Strategic HRM and Performance
The link between strategic human resource management and organisational performance is heavily debated, with inconclusive results. This book explores which HR practices enhance performance, how to measure it, and why an interrelated system of practices is key.