The Leadership Imperative
Technology Adoption and Strategic Management in Travel Firms in Jamaica
This book combines e-tourism and strategic management to explore internet adoption in small travel firms. Examining firm, external, and personal factors, it finds leadership is a more significant determinant than previously thought and proposes a new model.
This book combines e-tourism and strategic management to explore internet adoption in small travel firms. Examining firm, external, and personal factors, it finds leadership is a more significant determinant than previously thought and proposes a new model.
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