This book illustrates how global phenomena like digitalisation and climate change impact multinationals. As extant research does not fully explain emergent topics like digital business models and cleantech companies, this volume serves to fill this critical gap.
Entrepreneurship and Industry 4.0
Industry 4.0 unleashes new business models and insights for decision-making. This book explores how entrepreneurs can balance exploration and exploitation in i4.0, using technologies like AI and Big Data to make intelligent decisions and create value with unmatched efficiency.
Hybridity in Contemporary Commercial Organizations
Commercial organizations adopt multiple templates, creating hybridity. While this offers a competitive advantage, it also presents tensions and contradictions with negative consequences for employee trust. This book explores individual-level responses to this multiplicity.
This volume outlines the changing landscape of business and consumer behaviour post-pandemic. It identifies emerging trends—shaped by cultural context and generational belonging—needed to develop digital products and services for an evolving world.
How do affect and cognition shape managerial decisions? This book unpacks their interplay at the individual, group, and organizational levels, revealing how these powerful influences can be harnessed or mitigated.
Work Integrated Learning for Students
This book offers solutions to global challenges through work integrated learning (WIL). It shifts perspectives on building ethical businesses, engaging in the 4IR and gig economy, and embracing human-AI integration, propelling you to become an entrepreneurial lifelong learner.
Development Engineering
This research-backed guide shows innovators how to develop technological interventions for low-resource settings. Learn to create sustainable solutions that meet a real need, are affordable, and fit the cultural context to avoid common failures and achieve widespread use.
Today’s profit-only management is obsolete, endangering the planet and disengaging employees. This book introduces 3D Management, a radical redesign that liberates organisations and replaces the bottom line with a model balancing profit, people, planet, and purpose.
In an information-driven world where data is the most valuable resource, technology is not simply a cost. This book provides insights into how technology impacts knowledge, collaboration, and performance, showing decision-makers how to use it to realise strategic goals.
The Corporation
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
This collection from the 3rd CIREG conference offers innovative solutions to the challenges facing SMEs. It features leading research contributions focused on the critical fields of marketing and human resources, providing insights relevant to today’s economic landscape.
This collection of research papers focuses on the challenges of SMEs and innovative solutions. Highlighting work in business and management, with micro and macro-economic aspects, it provides answers relevant to local contexts. This first volume is focused on economic issues.
This book explores strategic management with a focus on innovative business models and the new economy. It covers the principles of the sharing, circular, and networked economies for academics, students, and business practitioners seeking to transform their organisations.
Measuring Marketing and Brand Communications Performance
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
Climate change, over-indebtedness, and demographic aging put pressure on future generations. This book explores how corporate and financial social responsibility can leverage intergenerational harmony and ensure a sustainable future for humankind.
This book analyzes the challenges in establishing new institutions of art and culture and provides recommendations for young managers. It is a study guide for managers’ training and self-education in the creative fields.
How to Manage Your Family Business
This book details the key aspects for success in a family business. It discusses how to develop a common vision and transmit values to the next generation, using the Middle East as an example. It serves as a guideline to the ‘dos and don’ts’ of the family business scene.
Demand Articulation of Emerging Technologies
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon’s influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.
Human Resource Management at the Crossroads
This book contains studies on the challenges of Human Resource Management. It analyzes how technology impacts the future of work, employee well-being, the management of careers and diversity, employee commitment, and other key topics facing HRM managers today.
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