Corporate Governance and Compliance with IFRSs
This is the first book to examine how corporate governance improves compliance with International Financial Reporting Standards (IFRSs) in MENA stock exchanges. It identifies obstacles and suggests actions to globalize these emerging markets.
This timely collection explores the intersection of digital innovation and sustainable development. Focusing on practice as much as theory, it shares stories of transformation rooted in real-world challenges—a guide for leaders navigating a shifting global landscape.
Measuring Marketing and Brand Communications Performance
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.