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9781527539594-2
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Consumer Experience Design in the Metaverse

A Brand Marketing Perspective
By: Ligita Zailskaitė-Jakštė, Robertas Damaševičius
£83.99
The Metaverse presents an unprecedented opportunity for brands to engage consumers. This essential guide explores brand marketing in the new digital domain, using real-world case studies to show how to create immersive experiences that deepen consumer connections.

The Metaverse presents an unprecedented opportunity for brands to engage consumers. This essential guide explores brand marketing in the new digital domain, using real-world case studies to show how to create immersive experiences that deepen consumer connections.

View more This product has multiple variants. The options may be chosen on the product page

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