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£64.99

Sustainable Trade

Charting the Way to Global Commerce's Future
Fredrick Kariithi Githui

£64.99

Amidst global crises, the trading system is at a crossroads. This book outlines a bold agenda to reshape international trade into a force for common prosperity, the planet, and human rights. It is a call to action showing a more just, sustainable world economy is achievable.

Amidst climate crises, rising inequalities, and the moral obligation for ethical business, the global trading system is at a crossroads. This book outlines a bold…
£64.99
£64.99
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Amidst climate crises, rising inequalities, and the moral obligation for ethical business, the global trading system is at a crossroads. This book outlines a bold and urgent agenda for reshaping international trade as a force for common prosperity, care of the planet, and human rights.
Weaving robust research with international case studies, the author analyzes the values, policies, and innovations that will transform trade from a profit-making driver into a tool for sustainable development. From fair sourcing and sustainable supply chains to technological change and inclusive finance, the book explores the tools and strategies governments, businesses, and communities can use to align commerce with people’s and the planet’s interests.
Structured into four sections—Foundations, Strategies, Barriers, and the Future—the book spans the evolving regulation, the role of technology, sector-specific application in agriculture and manufacturing, and social dimensions of trade. Innovative case studies bring out how pioneers are already embracing sustainability in trade, offering inspiration and guidance to others.
So much more than a thoughtful book, it is a call to action to policymakers, business leaders, entrepreneurs, researchers, and consumers. With passion and vision, the book says that a more just, sustainable world economy is not only possible but also necessary—and achievable.

Fredrick Kariithi Githui is an academic, researcher and business development consultant with interest in Strategic Management, Public Management, Sustainable Development and International Trade. He lectures Business Administration at KCA University, Kenya, and has previously lectured as a part time lecturer at Jomo Kenyatta University of Agriculture and Technology (JKUAT) and Dedan Kimathi University of Technology, both Kenya. Fredrick is currently a PhD in Business Administration Candidate at JKUAT, and possesses an MBA in Strategic Management and a Bachelor of Commerce in Marketing. His research and consultancy work tilts towards integrating sustainability as a principle in trade, international and local governance as well as the strategy of organizations to create an environment of inclusive economic growth and environmental stewardship. This book shows his continued commitment towards the evolution of an inclusive global trading system that supports people, planet and prosperity.

Hardback

  • ISBN: 1-0364-6966-2
  • ISBN13: 978-1-0364-6966-5
  • Date of Publication: 2026-04-14

Subject Codes:

  • BIC: KCLT, KJE, RNU
  • BISAC: BUS072000, BUS094000, BUS069020, POL011020, POL044000, POL024000
  • THEMA: KCLT, KJE, RNU
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