£83.99
£83.99
The Metaverse presents an unprecedented opportunity for brands to engage consumers. This essential guide explores brand marketing in the new digital domain, using real-world case studies to show how to create immersive experiences that deepen consumer connections.
In the age of digital transformation, the Metaverse presents an unprecedented opportunity for brands to engage with consumers in immersive and innovative ways.
This book explores the intersection of virtual reality, consumer engagement, consumer behavior, and brand marketing communication, offering an essential guide for businesses aiming to prosper in this new digital domain. It discloses how brands can deepen the connections with consumers by creating meaningful, personalized and immersive experiences, drawing on cutting-edge theories, models and real-world case studies. Adopting a consumer-centric approach, it explores key concepts such as virtual identity, on which avatar choice, immersive brand interactions, and the storytelling of brand building in the Metaverse are all based. The concepts discussed in this book are illustrated by the analysis of successful and unsuccessful brand building case studies in the Metaverse.
Whether you are a marketer, brand strategist, or technology innovator, this book equips you with the knowledge and tools to navigate the complexities of Metaverse marketing and redefine strategies for fostering positive consumer experiences.
This book explores the latest research in education design for virtual and augmented reality. Using numerous studies and examples, it will help the reader gain a better understanding of the nature of these realities and their applications in theory and practice.
This book offers an integral view of human speech behavior, uniting biology, linguistics, math, and AI. It explores neural networks and microelectronics for speech recognition, text-to-speech synthesis, and dialogue systems. For a broad professional audience.
This book explores how artificial intelligence (AI) interprets behavioral patterns and their influence on personality. It discusses AI’s uses, from controlling diseases to modern personality analysis, and its challenges. Perfect for data scientists, academics, and students.
Using real-world cases, this book illustrates how to handle volatile financial time series data. Learn to apply statistical, machine learning, and deep learning techniques with R and Python to build robust predictive models and construct profitable investment portfolios.
This book explores artificial intelligence through the unique lens of art, showing how we can engage with AI without being subjugated by it. Each chapter begins with a work of art to guide the reader through philosophical keywords like “author,” “memory,” and “human.”
This book proposes a neural network for structural information analysis. Inspired by the human brain, this approach reconstructs a model of the world to interpret behaviour and enables automatic semantic analysis of text, constructing a semantic portrait from any stream.
This book uses real-world cases to show how to analyse volatile financial time series with statistical analysis, machine learning, and deep learning. Learn to build predictive models to forecast stock prices and construct profitable portfolios using Python and R.
With demand for mobility growing and infrastructure limited, Intelligent Transportation Systems (ITS) are essential. This book presents the ingredients of good ITS not from a technology perspective, but from a business, management, and policy view, with real-life case studies.
A surge of interest in post-editing, the oldest form of human-machine cooperation for translation, is fundamentally changing the industry. This volume compiles work by researchers, developers, and practitioners on this essential, evolving practice.
This book looks beyond buzzwords for the ground truth in how technology can enhance education. It makes a strong case for how innovations like immersive virtual reality, accessible Hollywood technology, and the metaverse can create a new frontier for future-focused learning.
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